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Free tool

Free MRR calculator

Calculate your Monthly Recurring Revenue

Enter your subscriber mix and ARPA to get MRR. Annual plans get normalized to a monthly equivalent automatically.

accts
$
Average revenue per account on monthly plans.
accts
$
Total annual subscription value per account.
Monthly Recurring Revenue
$15,420
ARR (×12): $185,040 · Total accounts: 180
MRR = (monthly subscribers × ARPAmonthly) + (annual subscribers × ARPAannual / 12)
Want this auto-tracked on your real data? atSpark pulls MRR from Stripe, HubSpot, QuickBooks, or Zoho — and answers "why did MRR move?" in plain English. Try atSpark
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What counts toward MRR?

The strict definition: only recurring subscription revenue, normalized to a monthly amount. That means:

  • Include: subscription fees from monthly and annual plans, recurring add-ons, seat-based pricing, recurring usage-based revenue that's predictable month-to-month.
  • Exclude: one-time setup fees, professional services, refunds, taxes, discounts that aren't part of the recurring price.

If you sell mostly annual plans, your "ARR / 12" view of MRR is more meaningful than counting cash this month.

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How is this different from booked revenue or cash?

MRR is a forward-looking contract view, normalized to one month. Booked revenue is a cash-or-invoice event. ARR is just MRR × 12. Cash is whatever actually hit your bank that month. Three different numbers; three different decisions.

✦
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